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Digital illustration of a human head highlighting the brain with emphasis on Oticon BrainHearing™ technology.

What is BrainHearing™?

BrainHearing™ is a technology developed by the hearing aid brand Oticon*. The technology helps hearing aid users get access to the full sound scene.

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500,000+
satisfied customers
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Complimentary
hearing assessment*

4 benefits of BrainHearing™

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1. Improved speech understanding
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2. Improved memory recall
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3. Reduced listening effort
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4. Enhanced selective attention to sounds
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Oticon's cutting-edge technology - Better speech understanding - Reduced listening effort - Rechargeable batteries
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Have you ever worn a hearing aid?

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Why is BrainHearing™ relevant to you?

While your ears collect the sounds around you, your brain is responsible for processing these sounds. If you have normal hearing, you are able to hear all the different sounds around you. When you have hearing loss, your brain receives less information about these sounds. In this case, you may experience:

  • Increased mental load
  • Social isolation and depression1
  • Poor balance and fall-related injuries2

Built on BrainHearing™ technology, Oticon hearing aids give your brain access to the full sound scene and support your brain in working more effectively.

Having access to the full soundscape ensures that your brain can hear better with less effort.

When you hear better, your brain stays active. This consistent brain activation is important for your health because it allows for improvement in communication and social engagement.1

Would you like to try a pair of hearing aids with BrainHearing™ technology?

30-day risk-free trial

Couple walking by the harbour with highlighted surrounding sounds such as birds, a dog, and a car.

What makes Oticon BrainHearing™ different?

Did you know that you hear with your brain? Your ears collect sound, but it’s your brain that actually understands it.

Oticon's BrainHearing™ technology focuses on understanding how the brain makes sense of sound so that hearing aids with this technology can support your brain’s natural way of working.

Hearing aid brands and models Oticon hearing aids

How does Oticon BrainHearing™ technology work?

BrainHearing™ technology in hearing aids supports the brain’s natural way of processing sound. It gives the brain access to the full soundscape so that you can focus on the most relevant sounds and understand more with less effort.

  • BrainHearing™ balances the overall soundscape so that you can focus on the most important sounds around you.
  • BrainHearing™ allows you to hear speech more clearly as it enhances and clarifies speech sources near you.
Hearing aid types
Diagram highlighting brain regions associated with hearing and focus.

How does the brain make sense of sound?

The hearing center in the brain is made up of two subsystems: the orient subsystem and the focus subsystem.

  • The orient subsystem scans the surrounding area for sounds and creates an overview of the sounds around you.
  • The focus subsystem selects which sounds to focus on, while filtering out irrelevant sounds.
These two systems constantly interact to make sure that the brain’s present focus is on the most important sounds. Hearing aids with BrainHearing™ support the way in which the brain naturally processes sound. It ensures that you hear as much as possible, with as little effort as possible.

Advice from a hearing care professional

When it comes to hearing loss, it's important to seek out a solution that will best serve your hearing needs - without compromise. Getting the highest level of care and seeking the best solution possible will likely have a positive impact on your overall quality of life.

Our team of hearing care professionals recommend that you select a high-quality hearing aid if you have hearing loss. High-quality hearing aids give you the full sound perspective so that your brain can process sound as naturally as possible rather than simply amplifying the sounds around you.

Book a free hearing assessment

Modern hearing aids for those with hearing loss

Oticon Zeal hearing aids Oticon Zeal hearing aids

Oticon Zeal™

Meet the first hearing aid to do it all—unseen. Finally.

  • Discreet design that fits comfortably and securely in your ear.
  • Supports conversations using intelligent sound processing.
  • Connects to your favorite devices.
  • All-day power when you need it - enjoy up to 20 hours of battery life* and charge on the go.
  • Get tested and fitted on the spot, then take your hearing aids home the same day.
Book a risk-free trial
Image shows person wearing Oticon Opn hearing aids Image shows person wearing Oticon Opn hearing aids

Oticon Opn™

Unique open sound experience

The open sound system in Oticon Opn™ hearing aid gives the user the opportunity to follow conversations with multiple speakers. Using BrainHearing™ technology, it supports the brain's natural process for interpreting and understanding sounds.

  • Available in the discreet IIC style
  • Connects wirelessly to a wide range of hearing aids     
  • Delivers improved speech understanding
Book a risk-free trial Oticon hearing aids

Oticon Own SI™

Love your ears with our most discreet hearing aids to date.

  • Breakthrough AI technology trained on millions of complex sounds to provide a more natural representation of sound and speech.
  • Stabilization features designed to detect and manage disruptive noises so you can enjoy the moment without interruption.
  • Discreet design that is truly invisible in 9 out of 10 ears.6
Book a Risk-free trial Oticon Own SI™
Maria wearing Oticon Intent hearing aids Maria wearing Oticon Intent hearing aids

Oticon Intent™

Oticon's next-generation hearing solution
Live fully and intentionally with a revolutionary hearing solution made to fit seamlessly into your life.

  • Experience improved speech quality and listening comfort.
  • Designed to be discreet, you can go about your daily life with confidence. 
  • Stay connected all day with fast charging and fast pairing to your other devices.‡
Book a Risk-free trial** Oticon Intent™
Image shows person wearing Oticon Siya hearing aids Image shows person wearing Oticon Siya hearing aids

Oticon Siya

The ability to focus on what you hear

The Oticon Siya hearing aids are equipped with a powerful chip that processes sound 50 times faster than the previous generation.

  • Provides effective noise reduction

  • Connects wirelessly to a wide range of devices

  • Available in the discreet IIC style

Book a risk-free trial Hearing aid models
Woman wearing Oticon Real Hearing Aid Woman wearing Oticon Real Hearing Aid

Oticon Real™

Oticon's hearing solution

At HearingLife, we want you to stay connected to all you love in life. With Oticon Real you may experience:

  • Exceptional speech clarity
  • Significant reduction in listening effort
  • Revolutionary innovation for managing wind and disruptive sounds
Book a Risk-free trial Oticon Real™
Oticon Own Oticon Own

Oticon Own™

Oticon's new fully customizable in-the-ear hearing aid

We are all made differently – different sizes, interests and lifestyles. And so are our ears. Oticon Own™ is tailored to each user for the most comfortable fit.

  • Personalized to fit your needs and lifestyle

  • Superior listening experience

  • Easy connectivity to your devices

Book a risk-free trial Oticon Own™

Oticon Zircon

Life-changing technology designed for celebration

It’s time to start socializing and celebrating a life filled with sound. Oticon Zircon delivers 360° speech and clear sound from all directions, even when in noisy environments, so you can focus on the sounds you love.

  • Powered by the Polaris™ platform – our most intelligent computer chip ever, offers more speed, precision and capacity
  • Includes an extensive range of connectivity options that allows you to connect to a wide range of devices
  • Available in your choice of rechargeable and non-rechargeable styles
Book a risk-free trial Oticon hearing aids

Sources


1. Dawes, P., & Völter, C. (2023). Do hearing loss interventions prevent dementia? Zeitschrift Für Gerontologie Und Geriatrie, 56(4), 261–268. https://doi.org/10.1007/s00391- 023-02178-z

2. Yeo BSY, Tan VYJ, Ng JH, Tang JZ, Sim BLH, Tay YL, Chowdhury AR, David AP, Jiam NT, Kozin ED, Rauch SD. Hearing Loss and Falls: A Systematic Review and Meta-Analysis. JAMA Otolaryngology Head Neck Surg. 2025 May 1;151(5):485-494. doi: 10.1001/jamaoto.2025.0056. PMID: 40111358; PMCID: PMC11926736.

3. Blustein, J., Weinstein, B. E., & Chodosh, J. (2023b). It is time to change our message about hearing loss and dementia. Journal of the American Geriatrics Society, 71(8), 2676-2679.

4. Hearing aids, information on hearing loss and tinnitus. (n.d.). Retrieved from https://www.oticon.global/hearing-aid-users/blog/2019/why-healthy-hearing-is-vital-in-fighting-dementia

5. Lin, F. R., & Ferrucci, L. (2012). Hearing loss and falls among older adults in the United States. Archives of internal medicine, 172(4), 369–371. https://doi.org/10.1001/archinternmed.2011.728

6. Oticon BrainHearing™. (n.d.). Retrieved from https://www.oticon.com/your-hearing/hearing-health/brainhearing-technology

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