Senior Vice President, Marketing
As a member of the HearingLife US Leadership Team, Janice is responsible for developing strategies that elevate our brand awareness, bring new consumers to our hearing centers, deepen our existing Customer and community relationships, and increase our marketing ROI. Janice is leading our Marketing Team as we continue paving the path toward becoming the number one brand in the hearing healthcare industry.
With extensive experience in marketing for health, beauty, and wellness organizations, including CVS Health, Staples, C&E, and LuckyVitamin, Janice brings expertise in developing breakthrough brand strategies and creating digital marketing transformation through Customer journey mapping, digital marketing, website design, e-commerce, and launching direct-to-consumer multichannel marketing campaigns.
Janice holds an MBA degree in Business and Information Systems from Hofstra University, and a BA degree in Mathematics. Janice has lectured at Boston University and the University of Rhode Island and earned the Path to Purchase Institute’s Women of Excellence Award.
Janice has a deep commitment to helping grow awareness of the importance of hearing care and its relationship to our overall health and well-being.
For relaxation, Janice enjoys being outdoors, hiking, biking, and swimming with her husband, friends, and family.