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Cadillac, MI - HearingLife
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8854 E 34 Rd, Cadillac, MI 49601
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Joe VerPlank

Hearing Instrument Specialist Lic. #3501005650

Joseph VerPlank has been a Hearing Instrument Specialist since 2011. Raised in Northeast Grand Rapids, Michigan, Joe developed a personal connection to hearing healthcare early in life when his oldest son was born with hearing loss—an experience that profoundly shaped his career path and commitment to helping others.

With both professional expertise and firsthand understanding, Joe brings a compassionate, person-centered approach to his work. He has extensive experience guiding individuals and families through the challenges of hearing loss, offering practical solutions tailored to each person’s lifestyle and needs.

Joe has owned and operated his own hearing clinics, where he focused on delivering personalized care and building long-term relationships. He trained under respected industry professionals Regina VanderKlok and Dale Ruling, innovators known for their contributions to hearing aid technology, including advancements such as solar-powered and capacitor-driven hearing aids.

Passionate about staying at the forefront of the field, Joe continuously explores emerging technologies and accessories that improve accessibility and quality of life for the hearing-impaired community. Outside of his professional work, Joe values time spent with his family and remains deeply motivated by the impact hearing care can have on everyday life.

Meet the Team
Hearing care professional in a white lab coat with a professional expression against a gradient background.
Joe VerPlank
Hearing Instrument Specialist Lic. #3501005650
Read bio
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Sue Whipple
Audiologist
Reviews
4.8/5
103 reviews
Joy Ronk
2 weeks ago

I was so pleasantly surprised how quickly, smoothly and professionally, the staff and Dr. Joe was. I will definitely be referring everyone who I can, to their place of business!

Lauren Schuesler
a month ago

They were great and worked with my schedule to get my hearing test done and now I'm looking forward to not saying what or huh every 5 minutes

William Jackson
3 months ago

Fantastic care that my hearing aids were working to the best possible extent.
Shelley and Joe are so helpful. So wonderful.

Barb Fitzpatrick
4 months ago

Joe VerPlank and Shelley Gilson were both extremely pleasant and professional. Joe was very helpful and informative… He knows the Oticon equipment well and also how they function within Android and iOS apps. He’s great in his role.

David Luzac
8 months ago

I am very happy with my visit. The lady sorry i don’t remember her name was able to reactivate my blue tooth after not being able activate it for two years. She spent over two hours making sure that my hearing aides worked like they should and made me very happy with her service.

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We offer hearing assessments and hearing aids at our Cadillac, MI Hearing Aid Center

If you believe that you or a loved one has hearing loss, we invite you to stop in for a complimentary hearing assessment* at our office in Cadillac. We are located at 8854 E 34th Road. If you are running late for an appointment or need help finding us, please call (231) 480-3115.

"Has it been over a year since your last hearing test?"

If so, schedule an appointment to talk about your needs with our highly trained professionals. We provide tailor-made solutions, including hearing aids, for individuals who want to improve their hearing health, and overall quality of life.

Providing hearing care and hearing aids for Wexford County, Michigan and beyond

HearingLife has centers across the US, including right here in Michigan. If you need information on hearing care, hearing loss or want to understand more about how hearing aids work, schedule an appointment today.

HearingLife is your place for Oticon™ and other high-end digital hearing aids in Cadillac, MI

At HearingLife, Nuance Matters. That's why the professionals at HearingLife ensure your individual needs and budget are met with the best hearing aids for your lifestyle and budget. You will have the opportunity to test the many styles of hearing aids that we offer – including the in-the-canal and behind-the-ear – and receive demonstrations of our latest devices, so you can make an educated decision. We understand the critical role that sound plays in everyday life, so whether you’re experiencing mild or severe hearing loss, we will find the optimal solution for your lifestyle.

Find the right hearing aids at our hearing center in Cadillac, using state-of-the-art diagnostic equipment

You can depend on the professionals at HearingLife to take all the necessary steps to help you make the right decision. We are more than happy to answer any questions related to a product, or about what happens during a hearing assessment. We also encourage you to bring a friend or family member with you during your visit if it makes you more comfortable.

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No down payment at HearingLife, plus Interest-Free Financing with 36 Equal Monthly Payments† on qualifying purchases with the CareCredit credit card from 9/1/26 thru 9/30/26. Minimum purchase of $5,000 required.

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PLUS - see if you qualify for our 30-day Risk-free trial!**!

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New Oticon Zeal™ hearing aid — woman smiling and gesturing to her ear to highlight the device's discreet design.
Oticon Zeal™

Meet the first hearing aid to do it all—unseen. Finally.

  • Discreet design that fits comfortably and securely in your ear.
  • Supports conversations using intelligent sound processing.
  • Connects to your favorite devices.
  • All-day power when you need it - enjoy up to 20 hours of battery life* and charge on the go.
  • Get tested and fitted on the spot, then take your hearing aids home the same day.
Book a Risk-free trial Oticon Zeal™
Man smiling wearing the NEW Oticon Reveal™
Oticon Reveal™

Enjoying every moment has never been easier.

  • World-first Dual AI keeps voices and background sound in perfect balance
  • Designed to support the brain’s natural way of understanding sound
  • Packed with powerful, intuitive features to make listening feel easy
  • All-day battery and seamless connectivity to your devices
  • Discreet, lightweight, and comfortable

 

Book a Risk-free trial Oticon Reveal™
Man receiving fitting for Oticon Own SI™ hearing aid device.
Oticon Own SI™

Love your ears with our most discreet hearing aids to date.

  • Breakthrough AI technology trained on millions of complex sounds to provide a more natural representation of sound and speech.
  • Stabilization features designed to detect and manage disruptive noises so you can enjoy the moment without interruption.
  • Discreet design that is truly invisible in 9 out of 10 ears.6
Book a Risk-free trial Oticon Own SI™
Oticon hearing aids designed for effortless communication and sound clarity.
Oticon Intent™

Oticon's next-generation hearing solution
Live fully and intentionally with a revolutionary hearing solution made to fit seamlessly into your life.

  • Experience improved speech quality and listening comfort.
  • Designed to be discreet, you can go about your daily life with confidence. 
  • Stay connected all day with fast charging and fast pairing to your other devices.‡
Book a Risk-free trial** Oticon Intent™
Oticon Zircon hearing aids with two women sharing a joyful moment outdoors.
Oticon Zircon

Life-changing technology designed for celebration

It’s time to start socializing and celebrating a life filled with sound. Oticon Zircon delivers 360° speech and clear sound from all directions, even when in noisy environments, so you can focus on the sounds you love.

  • Powered by the Polaris™ platform – our most intelligent computer chip ever, offers more speed, precision and capacity
  • Includes an extensive range of connectivity options that allows you to connect to a wide range of devices
  • Available in your choice of rechargeable and non-rechargeable styles
Book a Risk-free trial Oticon hearing aids
Oticon Jet PX™ hearing aid displayed alongside a smiling woman.
Oticon Jet PX™

Oticon Jet PX gives you quality sound in an easy-to-use device. And with five different colors, you can choose the one that best matches your hair or skin:

  • Sleek behind-the-ear hearing aid style
  • A range of colors to choose from
  • Lower-cost for those with budget limitations
Book a Risk-free trial Oticon Jet PX™
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