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HearingLife center Grand Rapids Plainfield exterior sign with surrounding businesses.
HearingLife Michigan Grand Rapids Plainfield storefront in a shopping plaza.
HearingLife Grand Rapids Plainfield location lobby featuring the reception desk and seating area.
Buy One, Get One 50% Off† hearing aids purchases. Offer valid thru 10/30/26.

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New Oticon Zeal™ hearing aid — woman smiling and gesturing to her ear to highlight the device's discreet design.
Oticon Zeal™

Meet the first hearing aid to do it all—unseen. Finally.

  • Discreet design that fits comfortably and securely in your ear.
  • Supports conversations using intelligent sound processing.
  • Connects to your favorite devices.
  • All-day power when you need it - enjoy up to 20 hours of battery life* and charge on the go.
  • Get tested and fitted on the spot, then take your hearing aids home the same day.
Man smiling wearing the NEW Oticon Reveal™
Oticon Reveal™

Enjoying every moment has never been easier.

  • World-first Dual AI keeps voices and background sound in perfect balance
  • Designed to support the brain’s natural way of understanding sound
  • Packed with powerful, intuitive features to make listening feel easy
  • All-day battery and seamless connectivity to your devices
  • Discreet, lightweight, and comfortable

 

Man receiving fitting for Oticon Own SI™ hearing aid device.
Oticon Own SI™

Love your ears with our most discreet hearing aids to date.

  • Breakthrough AI technology trained on millions of complex sounds to provide a more natural representation of sound and speech.
  • Stabilization features designed to detect and manage disruptive noises so you can enjoy the moment without interruption.
  • Discreet design that is truly invisible in 9 out of 10 ears.6
Oticon hearing aids designed for effortless communication and sound clarity.
Oticon Intent™

Oticon's next-generation hearing solution
Live fully and intentionally with a revolutionary hearing solution made to fit seamlessly into your life.

  • Experience improved speech quality and listening comfort.
  • Designed to be discreet, you can go about your daily life with confidence. 
  • Stay connected all day with fast charging and fast pairing to your other devices.‡
Oticon Zircon hearing aids with two women sharing a joyful moment outdoors.
Oticon Zircon

Life-changing technology designed for celebration

It’s time to start socializing and celebrating a life filled with sound. Oticon Zircon delivers 360° speech and clear sound from all directions, even when in noisy environments, so you can focus on the sounds you love.

  • Powered by the Polaris™ platform – our most intelligent computer chip ever, offers more speed, precision and capacity
  • Includes an extensive range of connectivity options that allows you to connect to a wide range of devices
  • Available in your choice of rechargeable and non-rechargeable styles
Oticon Jet PX™ hearing aid displayed alongside a smiling woman.
Oticon Jet PX™

Oticon Jet PX gives you quality sound in an easy-to-use device. And with five different colors, you can choose the one that best matches your hair or skin:

  • Sleek behind-the-ear hearing aid style
  • A range of colors to choose from
  • Lower-cost for those with budget limitations
Grand Rapids, MI - Plainfield - HearingLife
4196 Plainfield Ave. NE, Grand Rapids, MI 49525
Reviews
4.9/5
109 reviews
Terri Portice
a month ago

I greatly appreciate the Hearing Life team at the Plainfield Ave Location in Grand Rapids MI. Mark is always willing to support whatever needs that may arise. I appreciate the prompt service and the quality hearing aids. I also appreciate that Mark is there to educate, answer questions, and to make adjustments as needed to ensure that the hearing aides are working for me! If you are struggling hearing conversations when talking with family and friends, don't wait any longer. Terri

Troy Crowner
3 months ago

I was pleasantly surprised with my mother's appointment the other day. Rather than take the easy money (new hearing aids), her specialist Brian Grandon recommended an alternative route. Taking the time to really look at the situation. That attention to detail certainly is leading to a life long customer.
Looking forward to our follow up. The whole staff was warm and inviting.

Lisa Dorato
5 months ago

A top notch place to have your hearing checked. The doctor is excellent and has the patient and their best interest in mind. He was very thorough in the examination and gives you a variety of options. I would highly recommend this doctor. Lisa Dorato

Jay Cohen
5 months ago

I was visiting from out of town and had an emergency. I am not a patient of HearingLife but called because they carry my brand, Oticon. They saw me the same day and repaired my hearing aids on the spot. The staff was very helpful and considerate. Brian was excellent. The fee was very reasonable.

Robert Shannon
5 months ago

I phoned in response to a well-timed mailing, as my family said, "Papa, you need your hearing tested!" A convenient appointment was scheduled the same day, and staff were both nice and professional. The clinician did a good job explaining how our ears work, examined my ears and performed the hearing test, then reviewed my results with me. The facility was bright and clean. I highly recommend Brian and his staff.

Hearing care professional with glasses, wearing a white lab coat featuring the HearingLife logo, a purple shirt, and a patterned tie.
Brian Grandon

Hearing Instrument Specialist, Lic. #3502008986

Brian Grandon grew up and spent most of his life in the West Michigan area. He began his career as a Hearing Instrument Specialist in Northern Michigan, managing several successful offices in the area. Brian later had an opportunity to return to West Michigan. In 2022, he joined the HearingLife Team. Brian has a passion for improving the quality of life for his customers through better hearing. He believes his role is to do more than just deliver hearing devices; his approach is to educate those suffering from hearing loss to help them, along with those close to them, understand their condition. Brian’s approach is to build a lifelong relationship with his customers and become a trusted adviser they can count on for all their hearing healthcare needs.
Meet the Team
Hearing care professional with glasses, wearing a white lab coat featuring the HearingLife logo, a purple shirt, and a patterned tie.
Brian Grandon
Hearing Instrument Specialist, Lic. #3502008986

We offer hearing assessments and hearing aids at our Grand Rapids, MI - Plainfield Hearing Aid Center

If you believe that you or a loved one has hearing loss, we invite you to stop in for a complimentary hearing assessment* at our office in Grand Rapids. We are located at 4196 Plainfield Ave. NE. If you are running late for an appointment or need help finding us, please call (616) 723-8450.

"Have you considered getting a hearing test?"

Did a friend or family member ever ask you that? If so, schedule an appointment to talk about your needs with our highly trained professionals. We provide tailor-made solutions, including hearing aids, for individuals who want to improve their hearing health, and overall quality of life.

Providing hearing care and hearing aids for Kent County, Michigan and beyond

HearingLife has facilities located across the US, including right here in Michigan. If you are interested in improving your hearing health and experiencing the latest digital hearing technology, make an appointment today.

HearingLife is your destination for Oticon™ and other premium hearing aid technology in Grand Rapids, MI

When it comes to hearing care, we know that you have options. That's why the team at HearingLife puts extensive focus on your individual needs and budget to fit you with the best hearing aids for your lifestyle and budget. At our office, you will be able to test the various styles of hearing aids that we offer – including the in-the-canal and behind-the-ear – and receive demonstrations of our newest devices, so you can make a well-informed decision. We know how much sound plays a role in everyday life, so whether you’re experiencing mild or severe hearing loss, we will find the appropriate solution for your needs.

Find the right hearing aids at our hearing center in Grand Rapids, using modern diagnostic equipment

You can count on the professional team at HearingLife to use the right equipment to help you make the right decision. If you have questions about a product, or about what happens during a hearing assessment, we are happy to answer your questions so you feel comfortable. We also welcome you to bring a friend or family member with you for your visit.