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Auracast Bluetooth® Technology logo and a theatre audience

Auracast™

Learn more about the latest in Bluetooth® technology and how it can help people hear better in public places.

Watch how to connect to an Auracast broadcast →

Schedule an appointment to discuss Auracast!

For people with hearing loss, listening in public spaces requires extra effort. Even if they find a good seat and adjust their hearing aids, sometimes they still miss what’s being said. Technology has come a long way in helping bridge that gap, and Auracast™ is the next step forward.

Auracast delivers clear, direct audio to dedicated receivers and personal devices in theaters, houses of worship, classrooms and other spaces where you need it most.  

What is Auracast™?

Auracast is a broadcast audio technology built on Bluetooth® LE Audio. Unlike traditional Bluetooth, which pairs two devices together one-to-one, Auracast uses a one-to-many model. It is similar to connecting to a Wi-Fi network or tuning into a radio station. An Auracast transmitter in a venue transmits audio and any compatible device can discover and connect easily.

Auracast Bluetooth® Technology logo symbol

Will It Work with a Hearing Aid or Cochlear Implant?

The answer depends on the specific device. Here’s what you need to know. 

The best resource for questions about your hearing aids is your hearing care provider! Call your local HearingLife or set up an appointment to discuss Auracast by clicking here. 

Auracast-Ready vs. Auracast-Enabled – These two terms are easy to confuse but mean very different things:

Auracast-ready (or “Auracast-capable”) means your device has the Bluetooth LE Audio hardware built in, but the feature has not been activated yet. It may need a firmware or software update from the manufacturer before you can use it to join an Auracast broadcast. It cannot connect to Auracast today. 

As of August 2026, Oticon Intent devices, for example, may need a quick firmware update to connect via the Oticon Companion App. 

Auracast-enabled means your device has both the hardware and the activated software. It can be used to connect to an Auracast broadcast right now. If unsure whether the device is ready, enabled or neither, ask the audiologist or check the manufacturer’s website. 

 

What Can Be Done Right Now, Even If The Device Isn’t Compatible?

You don’t have to wait for a new device to experience Auracast. Venues that have Auracast systems can provide dedicated receivers and neck loops to borrow, so the benefits of better sound can start right away.

 

 

How to Connect to an Auracast™ Broadcast

Unlike regular Bluetooth, Auracast doesn’t require pairing. Here’s how connection works.

  • A transmitter in the venue broadcasts an audio stream.
  • Your Auracast-enabled device scans for available broadcasts, similar to how your phone scans for Wi-Fi networks. 
  • You see a list of available channels and select the one you want.

As of 2026, this is completed using your hearing aid app, such as Oticon Companion.